
Sample Matters
Modus Research was founded with a mission to provide clients with a viable option for survey research done properly. We maintain old school scientific integrity and rigour – a commitment to probability sampling – while leveraging innovation to deliver rock solid evidence-based insights. For Modus clients, sample matters.
The foundation of what we do is our probability-based survey research panels – Modalis and the Modus Business Panel. Without reliable and accurate data, insights and analyses are meaningless.

The economy has improved but Canadians are not feeling it at home
September 10, 2026


Public confidence in the economy has fallen sharply
November 26, 2025

